Pitching Brands: What to add to your pitch email as a micro influencer
Pitching Brands as a Micro Influencer
If you’ve finally gained the courage to start pitching brands for a potential partnership, then congrats! Now it’s time to reach out via email to sell yourself to the brand and explain why you would be a good fit to work with. It is never too early to start pitching brands, but at the beginning you HAVE to be open to gifted collaborations. The worst thing a brand can tell you is no, but at the end you’re still gaining from the experience of pitching brands.
My first ‘gifted’ collaboration took place 2 months into blogging, and my first paid collaboration took place 9 months into blogging. I didn’t actually start pitching brands myself until 10 months into blogging, but I wish I would have sooner. It would have been nice to gain the experience and comfortability with ‘selling myself’. My initial goal was to pitch 3 brands per week. Not every brand will respond, and not every brand will want to work with you. But when you find the one that does, all the pitching and hard work will seem worth it!
First thing to address in your email when pitching brands: The subject line.
Once you have the contact information from the brand you’d like to pitch, the first thing to do is to write a captivating subject line. The person you are reaching out to more than likely has an inbox full of influencers, just like you, wanting the same thing. In order to stand out and for them to open your email, use a unique subject line with detailed information.
Example: @fearlesslyfoster Denver Blogger X @brand Collab! Let’s work together!
Example: @fearlesslyfoster 16k Lifestyle/Fashion Blogger @brand Partnership Idea!
Craft the pitch email: Start by introducing yourself to the brand.
Your name, where you live, what type of content you create, impressive stats, information about your audience, or anything else relevant to the brand. For example, if I was pitching brands for a dog food campaign, I would include that I have two dogs, things they enjoy, the breeds, etc.
Example: Hi, My name is Michelle Foster, a lifestyle/fashion blogger living in Denver, with an engaging audience of 16,000 on Instagram alone.
Next: Talk about the brand you are pitching.
Tell the brand why you are reaching out to them, what you love about them or their product, and why your audience would too.
Example: I have been wearing (brand) for the past year and absolutely love the comfort and fit. The (blank) product is my absolute favorite because (fill in the blank). My audience loves when I share similar products, so I have a feeling they would love your products as well!
What you can do for the brand:
Share the type of collaboration you can provide, and how it will benefit the brand.
Example: I was curious if you’d be interested in working together. I’d be happy to create a blog post, or a static post on Instagram. I’d love to hear your thoughts or if you have any other ideas for a collaboration!
Wrap it up:
There is no need for a lengthy email, as more details can be provided later. Try to make it as concise and appealing as possible. Don’t forget to add your IG account and website for reference. Always link your account, versus only typing out your information.
Example: I’ve linked my Instagram account and my website for your convenience below. If you’d like to view my media kit, or need any other information from me, don’t hesitate to reach out.
I hope this blog post gives you a general idea of how to craft an email to pitch brands, and the importance of what to add. Pitching is time consuming, and can be discouraging, as well as rewarding. Pitching opens up an avenue of extra income for your blog and to build your blogging resume. It is freeing to not solely rely on brands only reaching out to you, so give it a shot!
Stay Fearless,
Michelle Foster